In this episode, Sharon is joined by Sarah Silver, owner of Profits and Coffee, to unpack the real value of bookkeeping and why it should never be treated as just a tax-season task. Sarah explains how too many business owners start off doing their own books, only to fall behind as the demands of running the business grow. This lands them deep into missed insights, unnecessary stress, and financial decisions being made without the full story.
Sarah shares why accurate bookkeeping gives business owners the clarity they need to pivot, grow, and plan ahead. From setting up the chart of accounts properly to understanding assets, expenses, and the importance of monthly reconciliations, she highlights how clean books can uncover trends, show seasonal shifts, and reveal what’s actually making money.
The conversation dives into the software and systems making bookkeeping easier than ever. Sarah discusses tools like QuickBooks Online, Xero, Hubdoc, and Pluto, and explains how cloud-based systems allow business owners, bookkeepers, and accountants to work together seamlessly. This episode is packed with practical advice for entrepreneurs who want less stress, better numbers, and more confidence in the financial side of their business.
About Sarah Silver
Sarah Silver is the owner of Profits and Coffee, a bookkeeping business focused on helping entrepreneurs stop guessing and start growing. With a natural love for systems, organization, and problem-solving, Sarah built her career by turning financial chaos into clarity. She works with business owners across Canada to create strong bookkeeping foundations that support better decisions, cleaner reporting, and long-term growth.
Known for her calm and approachable style, Sarah helps clients feel more confident and less overwhelmed when it comes to their numbers. From monthly bookkeeping and reconciliations to payroll, job costing, cleanup projects, and financial reporting, she believes bookkeeping should do more than keep a business compliant; it should help business owners feel informed, in control, and supported.
Resources discussed in this episode:
- QuickBooks Online
- Xero
- Hubdoc
- Plooto
- Dext
- Humi / Employment Hero
- Kajabi
- Shopify
- Microjoys by Cyndie Spiegel
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Contact Sharon DeKoning | It’s Time Promotions:
- Website: itpromo.ca
- LinkedIn: Sharon DeKoning
- Facebook: It’s Time Promotions
- Google: It’s Time Promotions
Contact Sarah Silver | Profits and Coffee:
