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Sharon welcomes Nina Ellis, entrepreneur, mom of two, multi-business owner, and recently named Businesswoman of the Year. Nina shares how her entrepreneurial journey began unexpectedly through bookkeeping, and how saying yes to opportunity (even when the timing felt impossible) became a defining pattern in her life and business. They explore the myths of “work-life balance,” the importance of knowing which balls in life are glass and which ones are rubber, and why entrepreneurs need to give themselves permission to drop the ones that bounce.

Nina opens up about the systems, teams, and mindset that allow her to run five businesses, all while parenting as a single mom. She speaks candidly about learning to let go, empowering her team to lead, and building organizations through trust rather than control. Sharon and Nina also discuss mentorship, the value of hiring people who elevate your business, and the courage it takes for leaders to evolve.

Whether you’re in the early stages of business or leading a growing organization, this episode will remind you that success isn’t about having it all figured out; it’s about being brave enough to keep going, to say yes, and to surround yourself with the right people.

About Nina Ellis

Nina Ellis is the founder of Performance Business Consulting and co-owner of multiple successful ventures across Lloydminster, including a trucking company, rental properties, and retail franchise operations. Known for her strategic clarity, operational excellence, and people-first leadership style, Nina has become a sought-after advisor for entrepreneurs and small business owners looking to scale sustainably.

Beyond her business accomplishments, Nina is recognized for her community involvement, mentorship, and advocacy for mental health. Her journey through entrepreneurship, motherhood, and profound personal loss has shaped her into a grounded, empathetic leader who believes deeply in empowering teams, saying yes to opportunity, and helping others rise. She was recently honoured as Businesswoman of the Year, which acts as a strong testament to her impact in the community.

Resources discussed in this episode:

Contact Sharon DeKoning | It’s Time Promotions: 

Contact Nina Ellis | Performance Business Consulting: 

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