Sharon sits down with Lissa Daub, founder of Strong Impact Academy, certified Value Builder and Business Freedom Strategist, to unpack what makes a business truly valuable—not just profitable. Lissa shares how many entrepreneurs unknowingly fall into the “owner’s trap,” where the business becomes so dependent on them that they can never fully step away. Together, Sharon and Lissa why building with the end in mind matters whether you plan to sell in three years or thirty.
Throughout the conversation, Lissa breaks down the key drivers behind a sellable business, including recurring revenue, customer diversification, reduced owner dependence, customer satisfaction, strong reputation, and clear differentiation in the marketplace. They talk about why knowing your sellability score matters, how Google reviews and customer surveys can impact business value, and why waiting until you are ready to sell is often too late to start thinking strategically.
This episode is filled with valuable takeaways for business owners who are tired of being the bottleneck in their company and want to create a healthier, more sustainable business. If you have ever felt like you built yourself a job instead of a business, this conversation will challenge your thinking and give you actionable ideas to start building a business that creates freedom, not burnout.
About Lissa Daub
Lissa Daub is the founder of Strong Impact Academy. As a certified Value Builder and Business Freedom Strategist, she helps entrepreneurs build businesses that are both profitable and sellable. Her work is rooted in personal experience, having grown up in a family business and later witnessing her parents sell their businesses after decades of hard work with little financial return. That experience shaped her mission to help owners create real value from the years they invest in their companies.
Today, Lissa works with ambitious business owners across Canada and beyond to help them understand what their business is worth, improve the key drivers of business value, and reduce the risks that can hold them back from growth or future sale. Her approach combines strategy, education, and practical tools that help entrepreneurs move from owning a job to owning an asset.
Resources discussed in this episode:
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Contact Sharon DeKoning | It’s Time Promotions:
- Website: itpromo.ca
- LinkedIn: Sharon DeKoning
- Facebook: It’s Time Promotions
- Google: It’s Time Promotions
Contact Lissa Daub | Strong Impact Academy
